|A model wears Chinese label NE-Tiger at a fashion show in Beijing on Thursday. The show is part of China Fashion Week Spring/Summer 2013. (Zhu Xingxin / China Daily)|
Fashion designer Wang Yutao, 38, who runs his personal label with money from his own pocket, was named "the pioneer designer" during China Fashion Week last year.
The award allowed him to attend Berlin Fashion Week in January, which he described as a "mission impossible" if he tried to do it on his own.
Opportunities like that for independent designers are why Wang attends China Fashion Week every year
Promoting independent fashion designers like Wang is the mission of China Fashion Week. The event, which opened in Beijing on Thursday, is seeing a growing number of independent local fashion designers who run their own labels.
"Independent fashion designers do not have enough financial support like those who work in a company. They also lack the experience of running a show. But by attending China Fashion Week, they can grow up quickly," Wang says.
More than 150 independent designers participated in the event, including Yang Ziming, Wang Peiyi and Hu Sheguang.
Young designers bring more vitality to China Fashion Week, says Yang Jian, secretary-general of the organizing committee.