Key Words: Chinese film; Chinese story; film
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Ten years after China's accession to the WTO, we are pleased to see that the Chinese film industry has not withered away facing with the competitions of Hollywood, but has developed prosperously. Record-highs of box office earnings have been reached at home. Domestic films have great acceptance among movie fans. Moreover, some films have been shown outside of the country and produced some influence in the international arena.
Chinese stories represent the unique feature of Chinese films. A survey carried out by Beijing Normal University titled "Study on the international dissemination of Chinese film culture" shows that 31 percent of the respondents think Chinese film stories are very characteristic and are important symbols of Chinese films. However, up to 51 percent of foreign audiences think the film stories are exactly the factor most in need for improving Chinese films. Besides, close to 50 percent of respondents think Chinese film stories are confusing in logic and hard to understand. It is clear that Chinese film stories are the factor most appealing to foreign audience and most difficult to understand. The reasons partly include cultural barriers and language communication difficulties. Chinese films are in urgent need of scenarios writing improvement in order to expand their international influence. On the one hand, it is not advisable either to work behind closed doors or get into the dead end of nationalism, resulting in difficulties for foreign audience's comprehension. An open-minded attitude is needed to expand the international influence of Chinese films so as to discover and disseminate the essence of Chinese culture through cultural exchanges and collisions.
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