China premieres tailored-made Iron Man 3

Hollywood film Iron Man 3 has premièred in China. The movie took in a reported 130 million yuan on the first day on Wednesday, for a box office record. And the director has tailored a special version for this special market. The story comes courtesy of Reuters.

Ironman 3 is about to rocket into the China market, two days before it opens in the U.S. And it has a couple of secret weapons. Actor Wang Xueqi will help save Ironman. And actress Fan Bingbing makes a special appearance in a made-for-China-only version. Film consultant is Shao Gang.

Shao Gang, Consulting Director, Entgroup Consulting, said, "It’s a new tactic Hollywood studios have been using to avoid violating rules on co-production in China by using Chinese actors and filming in China. The upcoming Transformers 4 and World War Z have done the same thing."

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