Buzzowords in China in first half of 2013：The 'Clear your plate', anti-food waste campaign

The central and local governments promoted a policy of thrift in the run-up to the 2013 Spring Festival, and many people joined the “clear your plate” campaign.

Many restaurants have also adopted effective measures to reduce food waste, including providing half-portioned dishes at discounted prices.

Comment: The subtle changes in China’s eating habits during the Spring Festival holiday epitomize the transformation of their New Year traditions.

Although the measures introduced by central government are mainly targeted at social events paid for by public funds, the public has followed the government’s lead and begun to implement its own policy of thrift in celebrating the Spring Festival.

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