Xinwen Lianbo, a 30-minute daily news show broadcast at 7 pm on CCTV, aired a search notice for a missing mother over the weekend. This was a surprising move from a TV program that usually covers only politics and major news events.
Most think that Xinwen Lianbo always follows a set routine. The latest search notice for someone from an ordinary family helps the program get closer to the public.
As the most widely watched news program in China, Xinwen Lianbo bears great public expectations. People hope to see major national events as well as the news that are closest to them.
For the media, every piece of news relates to human interest. The more the story comes from daily life, the better the audience responds. The job of the mainstream media is to tell stories about ordinary people and reflect humanity.
We have seen some changes in the news program. More ordinary people have appeared on screen. Once it broadcast the news for four days that migrant workers were asking for delayed salaries.
The more questions the media raises, the more depth it brings to society. During the reform process, the stories of Chinese people are changing, and so is public demand for these stories. The search notice on the program can be seen as an attempt to meet public demands.
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