|Mr. Friis Arne Petersen, the Danish ambassador (left), announces to open the official account of WeChat on Thursday in Beijing. (People's Daily Online/Huang Jin)|
Beijing, Dec. 6—Danish Embassy in China announced to open the official account of WeChat on Thursday, thereby becoming one of the first embassies that use the social media platform-WeChat in China.
Through WeChat, the Danish Embassy will publish information on Danish foreign policy, visits of Danish ministers, Danish activities in China and general Danish culture.
"The social media in China offers a quick insight into the thoughts and mindsets of Chinese citizens. In order to get a more whole picture of China today, you need to follow its social media. It takes hard work to maintain this high level of user Internet, but our hope is that it will help, support and facilitate the important communication duties of a modern Danish mission," said Friis Arne Petersen, the Danish ambassador.
WeChat - weixin is quickly becoming the most popular social media in China. The number of users of WeChat reached more than 400 million in the first half of 2013. Many western embassies have opened new social media platform to get close to Chinese netizens.