The Reference Significance of Japanese Culture Industry for China

In Japan, culture industry is referred as sensible industry. By Japanese, sensibility means sensible perception gained from both people and things. Sensibility of things indicates perceptions and appreciation gained from music, art, architecture, dancing, and literature. And sensibility of people indicates the force of personality gained in human contacts. In 2011, to realize the objective of “building the country through culture and art”, Japan fixed six core strategies for the coming five years. Firstly, it shall give efficient support to culture and art activities. Secondly, it shall give support to talented person who create and sustain culture and art. Thirdly, it shall supplement its policy of promoting culture and art by targeting at children and young people. Fourthly, it shall firmly advance the inheritance of culture by the next generation. Fifthly, it shall promote tourism and industries by boosting culture and art in all regions. And finally, it shall boost and enrich culture transmission and international culture communication. Similarly in 2011, the CPC proposed to make cultural industry as its pillar industry of national economy at the Sixth Plenary Session of the 17th CPC Central Committee. It took China almost thirty years to exceed Japan and become the second largest economy in the world in 2012. Since both China and Japan aim to build their countries by developing culture, China, in its efforts to catch up with and surpass Japan the second largest cultural country , can make reference of Japan’s experience.

In 1990s, Japan's traditional industry grew slowly due to the impact of economic crisis. In order to boost domestic economy and maintain an advantageous status in the world's economic transformation and industrial adjustment, Japan put forward a strategy of “developing Japan based on culture”, from which a development strategy of “Gross National Cool” was derived. Cool Japan is thus extended to all areas of its cultural industry. In 2009, the Japanese government proposed its “Brand Strategy”. And it is safe to say that Japan is the leader of Asian cultural industry. In 2010, Japan's cultural industry exceeded 1,107 billion US dollars, accounting for 15% of GDP. In sharp contrast, cultural industry accounts for less than 3% in China. In 2011, China's cultural industry GDP is approximately 3.9 trillion Yuan.

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