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Thursday, March 30, 2000, updated at 10:12(GMT+8) Business
HK Launches Promotion Drive for ProductsThe Hong Kong Trade Development Council (TDC) is starting a year-long brand name promotion at its Design Gallery to raise the brand awareness of distinctive Hong Kong products. Products on the promotion list are many export-forerunners of Hong Kong, including watches and clocks, electronic products and house goods manufactured by famous Hong Kong producers. The brand names to be featured are Pro-Kennex from Peace Mark Ltd., Vtech from Vtech Corporate Services Ltd., Paolo from Paolo Industrial Ltd., Lee Kum Kee from Lee Kum Kee Co. Ltd., Wowi from Wowi Enterprises Ltd. and Team Concepts from Team Concepts Holding Ltd. "Many Hong Kong products have carved a niche for themselves in the world market as local entrepreneurs recognize the importance of promoting their own brand names," said senior manager of the TDC, Lisa Goh. Goh expected an average monthly turnover of 60,000 visitors. Printer-friendly Version
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