Decoding the revival of the old brands

Butterfly Sewing Machine

Turning a sewing machine - used for patching worn apparel - into a tool, or rather a toy for implementing creative ideas; turning traditional sewing machine retail stores into workshops that teach customers to use them, as well as selling them.

Zhong Hua Pencil

Increasing value-add to the product by embracing high-tech and fashion elements.

Dun Huang Musical Instrument

Raising the cultural value of its instruments.

Lao Feng Xiang Jewelry

Combination of culture and art.

Heng Yuan Xiang Knitting Wool

Long term strategic brand management

Forever bicycle

From simply manufacturing transportation vehicles to promoting a distinctive lifestyle 

This article is edited and translated from 上海老品牌 转出新光景; source: People's Daily; author: Xie Weiqun.