A series of colorful themed activities and programs will be held at China Xi'an Silk Road International Tourism Expo 2014. Among them are major activities like the Silk Road International Tourism Promotional Gathering; the Shaanxi Tourism Project Promotional Gathering and associated contract signing ceremony; Xi'an Ancient-styled Guest Welcoming Ceremony and the Silk Road World Concert; CXSRITE 2014 Training Seminar, Beautiful China -- Shaanxi/Hong Kong/Macao Travel Agency Exchange & Cooperation Promotional Gathering; and the Silk Road Messenger • New Oriental Express Departure Ceremony.

In addition to 23 theatrical performances, the exposition will organize promotional gatherings around particular topics with the aim of demonstrating the characteristics of Silk Road tourism and the space for cooperation from various angles.