The report also found that more enterprises realize the quality of products will become more important than price in attracting more business, long-term.
Only 12.8 percent of enterprises said they still relied on making low-price products in 2012, while more than 40 percent started shifting their focus to higher-quality goods.
Chen Tanxiang, general manager of Xiamen Nasda Non Woven Co Ltd, a manufacturer of non-woven fabric products, said: "Designing our own products with improved quality to attract higher-end clients was the only way to stand out from the competition.
Wei added that apart from moving away from the cheaper end of the market, more companies suggested they were willing to expand their operations to cover all aspects of manufacturing, including design, logistics, sales and marketing, through to selling, and rely less on others during the process.
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