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UK government launches annual communications plan

By Bai Tianxing (People's Daily Online)    16:13, July 24, 2015
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LONDON, Jul. 22 (People's Daily Online) The UK government launched the fourth annual Government Communications Plan today, setting out its overall vision for the Government Communication Service (GCS).

The GCS is the professional body for people working in communication roles across government. Government communicators work to support ministers’ priorities, improve people’s lives and enable the effective operation of public service.

Over the last year, the UK government’s communications have been recognised across the world, with over 80 national and international awards. The plan outlines how UK government communications will continue to work to high standards, building a more skilled, unified and productive profession.

GCS’s award winning evaluation work will also continue and GCS will help commission audience research for new government campaigns. A new cross-government insight network will enable government communicators to share knowledge and ideas for communicating with specific audiences.

Alex Aiken, Executive Director of Government Communications said:

"Effective communication performs an essential role right across Government. Our plan is clear; the work we do every day is to deliver world-class campaigns to save and enrich people’s lives."

Minister for the Cabinet Office, Matt Hancock said:

"The Government Communication Service is essential in communicating the mission of our One Nation Government. This plan shows that GCS’s world class work will continue to offer both maximum value for taxpayer’s money and a more skilled and effective service than ever before." 

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Editor:Yao Chun,Bianji)

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