The Chinese movie Lost in Thailand could become the highest-ever grossing film on the mainland, after recording ticket sales in excess of 1.1 billion yuan ($176.6 million) by Saturday.
Launched on Dec 12, the low-budget film brought in 93 million yuan on Dec 15 alone, the highest revenue for a single day, according to figures from its owner and producer Beijing Enlight Media Co Ltd, despite costing only 30 million yuan to produce and promote.
The listed entertainment and media company, the sole investor in the film, will get more than 400 million yuan from the huge box office revenue as a result of revenue sharing rules for the Chinese movie industry, according to its President Wang Changtian.
The rules mean that after giving a portion to the government's special movie fund and paying tax, the film's investor can earn as much as 43 percent of the revenue, while theater chains and cinemas take the remaining 57 percent.
Enlight Media's share price has been rising as a result of the film's runaway success. In the past two weeks, its share price rose by more than 60 percent and the market value of stocks held by its president has reached 4.3 billion yuan
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